Privacy Policy
How we collect, use, and protect your personal information.
Alive Magic LLC ("we", "us" or "our") takes its obligations under data protection laws seriously. This Privacy Policy ("Policy") outlines our continued commitment towards respecting your privacy and to complying with the applicable laws and associated rules governing how or when your personal information is collected, used and disclosed while accessing our Website and Services (each as defined in our Terms of Service).
It is important that you read this Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your information.
Your access to and use of the Services is subject to our Terms of Service. Any capitalized terms used but not defined in this Policy have the meaning provided in the Terms of Service.
About Us
We are a photo booth software provider. For the purposes of applicable data protection law, Alive Magic LLC is communicating with you, is responsible for this Policy and, to the extent relevant to applicable data protection law, is the controller of your personal information.
In the context of an event, we may be acting as a processor on an Account Holder's behalf. Please consult your Event Holder's privacy policy in addition to this one in such circumstances.
Definitions
We will use the following terms regularly in this Policy:
- "Account Holder" - the individual or business that creates an account via the Website and/or in the context of using our Services. This includes photo booth operators who use the Services to run events.
- "Client" - the business or individual for whom the event is being run.
- "Personal Information" - any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual or household.
- "Photo Subject" - an individual captured within photos or videos.
1. How We Collect Information
We use different methods to collect information from and about you including through:
Information you give us
This is information that you provide by accessing our Website and/or Services, or by corresponding with us. It includes information when you register, download and/or subscribe to our Services, make an order and when you report a problem.
Information we collect automatically
Each time you visit our Website or use our Services we automatically collect personal information including device, content and usage data using cookies and similar technologies.
Information from other sources
We may receive information from analytics providers, advertising networks, search information providers, and providers of technical, payment and delivery services.
2. Types of Information We Collect
The information we collect depends on how you interact with our Services:
Account Holders (photo booth operators)
- •Name, email address, and contact information
- •Billing and payment information
- •Information about how you use our Services
- •Device and technical information
Website Visitors
- •Device and technical information
- •Usage information about how you interact with our site
Photo Subjects (event guests)
- •Photos and videos captured at events
- •Contact information provided for media delivery and gallery access
- ✓We do NOT collect or store your personal contact information beyond delivery
Biometric Information Notice
Our AI processing may involve the temporary analysis of facial features to apply filters or animations. We do not use this data to identify individuals, nor do we store biometric templates. All facial processing is transient and performed solely for artistic purposes.
3. How We Use the Information We Collect
We use your information to provide and improve our Services:
Operate Services
- • Process registration & payments
- • Provide customer support
- • Host event galleries
- • Process AI effects
- • Deliver photos
Improve & Secure
- • Maintain & improve platform
- • Ensure security
- • Analyze usage
- • Fix technical issues
Communicate
- • Service notifications
- • Marketing (opt-in only)
- • Respond to inquiries
Legal Basis: We process your information based on your consent, our contract with you, our legitimate business interests, and legal obligations.
5. Retention of Your Personal Information
We only keep your personal information for as long as necessary to fulfil the purposes we collected it for.
Event Photos & Galleries
- •Retained for up to 2 years from the event date ("Gallery Period")
- •Not used for facial recognition, identity verification, or tracking
- •After the Gallery Period, we may permanently delete all related data
Early Deletion: Request deletion at any time by contacting support@alive-pic.com.
6. International Data Transfer
Personal information may be transferred, processed, and stored outside the country where Services are used. We implement appropriate safeguards to protect your data in accordance with applicable data protection laws.
7. Security of Personal Information
We have put in place appropriate technical, organisational and security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way. Payment transactions are encrypted via SSL technology. We limit access to those with a business need to know.
We have procedures to deal with any suspected data breach and will notify you and any applicable regulator where appropriate or legally required.
8. Minors
Our Services are not designed for use by minors under 13. Children under 13 are not permitted to be Account Holders. Photos of children may be captured at events - handling of their information is managed by parents, guardians, or the Account Holder.
10. Third Party Links
Our Services may include links to third-party websites and applications. We do not control these third parties and are not responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit.
11. Your Rights
Subject to applicable Data Protection Laws, you have the right to:
Access
Request a copy of your personal data
Rectification & Erasure
Correct or delete incomplete/incorrect data
Objection
Object to processing for direct marketing
Restriction
Request restriction of processing
Data Portability
Receive your data in machine-readable form
Withdraw Consent
Withdraw consent at any time
To exercise any right, contact us with sufficient details. We aim to process requests within 30 days.
12. Contact Us
If you have questions about this Policy or wish to exercise your rights:
13. Changes to this Policy
We review this Policy regularly and may update it at any time. We encourage you to check this page frequently. Your continued use of the Services after changes constitutes acceptance of the revised Policy.
14. Additional Rights
Applicable laws may give you additional rights not described in this Policy.
By using the ALIVE Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.